India is among the top five markets for Michigan-based Domino’s Pizza and accounts for 5% of its global sales. The brand added 75 stores in India in calendar year 2011 taking the total number to 500. It is planning to increase the number by 100 in the current financial year.
“India has been performing fabulously for us. We are seeing some pressure in western Europe especially, where it has been a very tough economic year for us,” Domino’s executive vice president (international) Richard E. Allison, Jr.
What this means
If quick service companies take the time to understand what makes dosa and samosa eating Indians turn to cheese pie, the market rewards them. Domino’s was in in India early and did struggle at first. But it seem unstoppable now, because it took the time to listen and plan.
How Amritt can help
India poses unique demands on most entrants. Parsing out the key success factors takes time. Amritt can accelerate that time delay for western entrants by leveraging its legacy knowledge into your brand and tomorrow’s opportunities in this fast growing consumer market.