According to a new Standard Chartered Bank study, more than two-thirds of India’s affluent class prefer to use various investment products to realize their financial goals and achieve greater social mobility. ‘Investment products’ refers to fixed income investments, stocks, equities, mutual funds, unit trusts, investment-linked insurance, self-invested pension funds, real estate investment trusts and real estate property funds.
The Emerging Affluent Study 2018– Climbing the Prosperity Ladder, examined the views of 11,000 consumers who are earning enough to save and invest from 11 markets across Asia, Africa and the Middle East, and found that 68% of Indians belonging to this segment use investment products as compared to an average figure of 57%.
Shyamal Saxena, head – retail banking, India, Standard Chartered Bank, said, “It is exciting to see that social mobility is booming among the emerging affluent, and that they are outstripping their parents’ success in education, careers and home ownership.”
Last updated: December 26th, 2025
