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India: Domino’s Pizza's Biggest Market outside U.S.

India: Domino’s Pizza's Biggest Market outside U.S.

Patrick Doyle, global president and CEO at Domino’s Pizza, said, “India now has more stores than any market outside of the U.S. Clearly, it is a major priority for us and will continue to be.”

Domino’s Pizza India now makes and sells four hundred thousand pizzas every day, or more than 120 million pizzas a year — about twice the number of burgers McDonald’s sells in India. “India is the only country where we are double the size of McDonald’s,” said Ajay Kaul, CEO of Jubilant FoodWorks the company that runs the Domino’s stores in India.

As of November 29, there were 818 Domino’s Pizza restaurants in India across 173 cities, and Kaul sees scope for further growth. “We believe we are scratching the surface…over 15 million people are consuming us every year, but half of those consumers are consuming us only once a year,” Kaul said.

It’s this opportunity that has persuaded Domino’s, with global retail sales of $8 billion, to expand its reach in the Indian market aggressively. It plans to continue expanding at a fast pace. Kaul said Domino’s is looking to set up 150 new stores every year and hopes to touch 1,500 to 2,000 stores by 2020. He said people like eating pizza in smaller markets such as Patna, Salem and Kanpur as much as they do in Delhi or Mumbai.

So why are pizzas so popular in India? Kaul said it’s quite simple — cultural affinity. “Pizzas resonate with Indian consumption habits since they look like chapatis, have a wheat base, are eaten with hands instead of forks and spoons, and the same pizza is often shared by slices and has either vegetables or chicken toppings,” he explained. The infinite variety of toppings ensures that one can choose and individualize any pizza to one’s personal preferences. Another big factor is the price: at the entry level rate of 79 cents, Domino’s pizzas in India are also the lowest priced in the world.

 

 

Last updated: December 26th, 2025

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