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Hollywood studios look for sweet spot in the Indian movie market

Hollywood studios look for sweet spot in the Indian movie market

American studios have started playing in the Indian movie scene with local content. Here is an excerpt from the Hollywood Reporter on how they did in 2010:

It was smaller films that found favor, such as comedies Atithi Tum Kab Jaoge and Phas Gaye Re Obama (both released by Warner Bros. Pictures India), while Walt Disney Studios India also experimented with another comedy, Do Dooni Chaar starring veteran actor Rishi Kapoor.

Hollywood studios in India largely played safe when it came to blockbuster releases. Fox Star StudiosMy Name Is Khan starring superstar Shah Rukh Khan was the only major star vehicle from a Hollywood studio here. But industry estimates reckon that despite the film’s strong haul of about 800 million rupees, FSS probably didn’t turn a profit with Khan given the film’s high acquisition and marketing costs, rumored to be about 1 billion rupees.

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