HARMAN Professional announced the implementation of a direct distribution model in India. The announcement follows an investment by HARMAN Professional in India-based R&D, operations sales and support and – according to HARMAN Professional President, Blake Augsburger – reflects his determination to serve customers with the best products, the best programs and the most appropriate channel strategy for that market.
“Having invested so much time and resources into developing a strong product offering for the India market, we are determined that as many potential customers as possible get access to this winning lineup,” Augsburger said. “Our distribution strategy is to act as the market dictates and, in doing so, to provide a broad array of professional customers with the best possible systems and support.”
HARMAN’s switch to direct distribution includes the opening of new regional sales offices to support audio professionals with application engineering and sales support; new service centers across the subcontinent to ensure optimal deployment and customer service; project design and application support to address increasing convergence system sophistication and comprehensive warehousing to ensure availability of the right products in the correct region at the appropriate time.