Motorcycle maker Harley Davidson of Wisconsin, which has seven dealerships in India, unveiled the the FXDB Street Bob and the FXDC Super Glide Custom at the New Delhi Auto Expo on Thursday. These two bikes will now be assembled at Harley Davidson India’s facility at Bawal, Haryana, from “knocked down” kits.
The Street Bob, a tough big-twin with classic bobber style, will be the most affordable 1.6 liter bike in India with a $20,000 price tag, said Anoop Prakash, Managing Director, Harley Davidson India. The other bike that will now be locally produced will be the FXDC Super Glide Custom, which is a powerful custom-styled bike with chrome detailing, and will be priced at $23,000. According to Mr Prakash, as much as 50 per cent of its bikes are financed, even though the buyers are very well-heeled Indians.
Harley Davidson India will add dealerships in Kolkata, Kochi and Jaipur this year, taking the company’s network to 10 by the year-end. The company has also started engine assembly at its facility in Haryana, enabling higher efficiencies. The range of bikes sold in India now extends from the Super Low that retails for about $11,000 to the CVO which is priced at $70,000 including India’s heavy import duties. There are over 1,000 Harleys on Indian roads now.
