U.K.-based William Grant & Sons has appointed the first Indian brand ambassador for their blended Scotch whiskey following the firm’s ‘The Awesome Job’ campaign.
Rohan Bhardwaj, based in Gurgaon near New Delhi in India, was voted by his friends as the perfect candidate for the campaign and selected for his “ready wit, charm, confidence, pleasing demeanor, and wanderlust,” in addition to his “knowledge and passion of spirits.”
“Rohan is a strong, passionate man, who will now become the new advocate for the brand. This announcement also brings to an end a whirlwind experience of finding the best candidate for the post. He is the perfect ambassador to talk about drinking responsibly, tastefully and together and personifies all the attributes that the India representative of the brand should possess,” said Shweta Jain, the India marketing director at Grant’s.
