India is the first country to get a separate shopping homepage on Google. The company launched Google Shopping, allowing users to search for products in English and Hindi — India’s most popular language — and compare deals from retailers. The service can be accessed via a new shopping tab within Google Search and through Google Lens, an image recognition app which allows users to photograph products to find out more about them.
“More than 40 million Indians get online every year, and search is an integral part of their online journey,” Surojit Chatterjee, Google’s vice president for product management. The e-commerce market in India will be worth $200 billion by 2026.
Google’s Merchant Center, where retailers upload details of their products, will be made available in Hindi — the first time a language other than English has been offered.
Last updated: December 26th, 2025
