Last Wednesday Dr. Navin Kunde of the Clorox Company and I spoke at the Annual Meeting of of the Industrial Research Institute with over 300 global executives in attendance. The material include examples of small and large R&D initiatives in India/China by some of most reputed companies in Europe and America. I’ve received dozens of emails from attendees with more questions and requests for our slides.
Here is how the President of the IRI captured some of the key takeaways from our talk:
Gunjan Bagla, Amritt & Dr. Navin Kunde, Clorox, Global Innovation/Corporate Transformation
- 60/40 superiority test (60% consumer preference in blind testing) is a powerful tool to assess product design (This is Clorox’s practice).
- Use process, people and perception reviews for any technology organization assessment
- About half of India & China R&D efforts are being conducted for companies from outside these countries.
If you wish to receive a copy of the slides, please email usa at amritt dot com with your country, business email and include your title. (Webmail and ISP mail requests will receive a response if you also include your work email and phone number).
Last updated: December 26th, 2025
