General Mills Inc., is in talks to buy a stake in an Indian savory snack giant Balaji Wafers, with the American food brand joining a host of other suitors for the firm.
General Mills has approached Balaji’s founders for a deal to take a majority stake in the Indian firm, ET reported, citing two people with direct knowledge of the discussions. The company now joins the ranks of Pepsi and several private equity companies seeking a stake in one of India’s biggest snack brands. PepsiCo’s FritoLay unit is a big snack player in India; it has started its own “Indian snack” brand – Kurkure many years ago.
Balaji founder Chandu Virani, told Economic Times that the stake sale was to bring in professional management. Virani also said that Balaji was considering an initial public offering. Balaji is considering selling a stake at an estimated valuation of $4.55 billion
Last updated: December 26th, 2025
