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Garmin sells GPS navigator devices with Indian accent

Garmin sells GPS navigator devices with Indian accent

The world’s  largest maker of GPS devices Garmin Corporation, entered the Indian mass market with the launch of its nuvi 40LM and 50LM devices, to be priced at $175 and $200  respectively. The devices come with free maps of Singapore and Malaysia, two of the most visited vacation spots by Indians. Indian accent will be in-built in the devices.

“Different from traditional navigation devices, which make it difficult to understand the street name or area because of in-built American accent, Garmin self-developed technology and was the first to implement Indian accent into devices. We believe Indian English sounds much more familiar and can be well-recognised by Indian people.

Furthermore, voice guidance in Hindi will further help in popularising the devices,” says Tony An, Garmin Asia Marketing Director

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