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Ford Aims for a Bigger Share in India's Auto Market

Ford Aims for a Bigger Share in India's Auto Market

Ford Motor Co made a profit in India for the first time in a decade in the last fiscal. Ford India declared a profit of $72 million in the fiscal year that ended on March 31, compared with a loss of nearly the same amount a year ago.

Under an initiative called the Emerging Market Operating Model (EMOM), Ford cut manufacturing costs by 40 percent. Under this model, Ford India will develop more products in-house, making it more responsive to market changes and reducing the royalty fee to its parent company, which will boost profits. “EMOM is the North Star for the turnaround at Ford in India,” Anurag Mehrotra, managing director of Ford’s India unit, said.

Ford Aspire

This new strategy gives greater autonomy to the local management team, and will contribute to a global restructuring plan to save $11 billion over the next few years by cutting costs, forming partnerships, and investing in new technologies.

Ford officials said the company has developed a low-cost dealership format which is smaller in size and has fewer cars on display. Last year the company formed an alliance with India’s SUV and truck-maker Mahindra and Mahindra to co-develop vehicles, including electric cars, share powertrains, as well as work on new technologies.

Last updated: December 26th, 2025

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