Italian-South Korean sporting goods company Fila, a key player in the Indian market, will strengthen its presence by launching 100 retail stores across the country in a span of five years. The brand is projecting sales to grow more than 50 percent by the end of this financial year.
Apart from main metros and mini metros, Fila will focus on the North Indian market across Delhi, Gurgaon, Noida, and the entire region of Punjab; followed by South India. While company owned stores will be the primary objective, the brand is also identifying key partners to pursue a franchise model.
Rakesh Singh Kathayat, chief operating officer of Cravatex Brands that owns Fila India, said, “The resurgence of sportswear in mainstream fashion is the most relevant conversation in the industry today, particularly among millennials and Gen Z. Our offline retail growth in India focuses on strengthening our pan-India presence to create easier access and increased engagement with our growing consumer base.”
Last updated: December 26th, 2025
