In an interview with MoneyControl over Amazon’s India strategy to counter a possible merger between India’s largest e-commerce company Flipkart, and its rival Snapdeal, Amazon’s India chief Amit Agarwal said, “… no matter what happens, even after 20 years, customers will want great selection, great product and fast delivery. So I am going to keep my focus on that… our strategy 20 years later in India will be the same.”
Moneycontrol says that the Indian e-commerce sector is undergoing a phase of consolidation. Last year, Tiger Global-backed Flipkart acquired fashion e-tailer Jabong and is currently in talks to acquire Snapdeal. Earlier this month, it raised $1.4 billion from eBay Inc, Microsoft and Tencent. As part of the deal, eBay’s India business was merged with Flipkart’s.
Amazon has been able to grow its market share in India significantly since the time it started four years ago. In 2016, it pushed Snapdeal to the third position to become the second-largest e-commerce firm in India. Currently, its business is very close to Flipkart’s.
