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Eurofragrance's Asian Expansion Begins in India

Eurofragrance's Asian Expansion Begins in India

As part of its 2020 business strategy of increasing its footprint and presence in Asia, Cugat Del Valles, Spain headquartered Eurofragrance, will start with India. Up until now, the company was servicing the Indian market through its affiliate in Dubai. Now, it is gearing up to open its own offices in Mumbai.

CEO Laurent Mercier said, “India is a market undergoing a major and steady growth. Eurofragance is well prepared to rapidly capture its fair share of the Indian market.”

Laurent Mercier, CEO, Eurofragrance

Eurofragance has entered into a strategic partnership with Mumbai-based Orris Tech, and it will manufacture all of the company’s fragrances for its Indian business. “Together with our partner Orris, we are very excited to target the very dynamic fragrance market of ‘incredible’ India,” Mercier added.

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