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Edelman Trust Barometer produces puzzling results

Edelman Trust Barometer produces puzzling results

I am often asked to compare India with China. In many ways in my work, this is the wrong question but since so many clients ask it, we created a whimsical page on my companies website comparing the three largest companies in more  ways than your can possible imagine.  (India often drived my clients bananas, so I was particularly intrigued to learn that India is also the leading producer of bananas in the world! Click here for other comparisons.

The latest entry on that page today is the topic of this post. The eleventh annual Edelman Trust Barometer surveying over 5,000 people worldwide was just released. Here are some interesting results.

How much do you trust business to do what is right?
India  70 percent, China 61 percent, USA 46 percent.

How much do you trust government to do what is right?
China 88 percent, India 44 percent, USA 40 percent

How much do you trust media to do what is right?
China 80 percent, India 50 percent, USA 27 percent

American were asked, how much do you trust global companies headquartered in the following countries to do what is right?
India HQ 37 percent, China HQ 15 percent

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