On Friday December 19, the movie ‘PK’ starring India’s Amir Khan was released on about 4,000 screens in India and 844 screens in over 40 overseas markets.
“PK is set to be the widest Indian film release for day-and-date overseas territories,” said Amrita Pandey, Disney India’s vice president and head marketing & distribution studios. “We are focused on making PK reach out to as many fans worldwide as possible. It is being subtitled in 10 languages.”
- In UK, the movie will open on 198 screens starting on Dec. 26
- In North America, the film will be seen across nearly 300 screens, with 75 new locations
- In Pakistan, it will open in over 70 screens
- In Australia, where the film will open in over 35 screens — the Hoyts cinema chain will have over 600 ushers wearing PK-branded T-shirts for three weeks during the film’s run
- A delayed release is planned for Turkey, Japan, South Korea, and China
PK will be the first Bollywood film to be extensively tracked by Rentrak‘s recently established India service. The movie which cost $14 million to produce, grossed over $15 million by today.