In India, Disney is aligning its business to its international organizational set up, and will focus on its Hollywood films and consumer products business.
In India Hollywood movies are popular, and Disney’s consumer products segment has significant potential with the country’s character licensing market pegged at $600 million and growing at a pace of 15% to 18% annually. Characters such as Mickey Mouse, Iron Man, Darth Vader, Anna and Elsa among others appeal to the Indian audience.
“Jungle Book” was India’s highest grossing Hollywood film last year, and Disney has a multi-year output deal with Star India to broadcast some of its biggest global hits across Star India’s TV network in multiple languages. Apart from box office ticket sales of these movies when they are released in India, the success of these movies is also ensuring that Disney can generate additional revenues via these TV deals, reports Forbes.
