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Danone to Launch India’s Desserts in Europe

Danone to Launch India’s Desserts in Europe

French dairy company Danone is planning to introduce Indian dessert Mishti Doi or sweet yogurt in the European market. It is also keen to launch the Indian dairy products in a few international markets. Currently, the company’s research and development wing in France is looking at the recipes of mango lassi, which is a flavored yogurt-based drink.

Danone India managing director Laurent Marcel was quoted by The Times of India as saying, “There is a big similarity between food habits of people in France and India. Along with the tendency of using fresh ingredients to prepare meals, people of both countries are heavy yogurt users.”

Additionally, Danone plans to bring in products to India from its global portfolio. The company will launch ready-to-serve custards soon. “It’s a global innovation. In India, people find it difficult to prepare,” Marcel said. The company has applied to the FSSAI, the country’s apex food regulator, for product approval of several brands from its nutrition portfolio.

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