Colorado-based Crocs aims to double its India business in 3 years by widening its product portfolio and expanding the number of its retail stores. The shoe maker’s Managing director Deepak Chhabra told Press Trust of India, “We are growing at over 35 per cent year-on-year, and are looking at expanding beyond our core beachwear offerings. We plan to expand our brand to a pure casual footwear brand. Over 4-5 years, we want to be a larger player in the casual footwear category and capture 10 percent market share.”
Business Standard reports that currently in India the company has 1,000 points of sales including over 35 exclusive stores, and Chhabra added, “We plan to open 50 standalone stores this calendar year. Going forward, standalone stores will be an important growth channel for us. We want to expand our retail network in East and North-East part of the country.”
