Over the next five years, China‘s smartphone maker Nubia will invest $100 million in India in mobile technology startups and to forge partnerships with local content creators as part of its strategy to build an ecosystem around its products in India. It also plans to start production in India soon.
“India is our first priority, and we count it among our top three markets. We want to be the No. 1 online brand in India – it’s our major target,” Mai Donghai, senior vice-president of Nubia, told the Economic Times. “The timing is right as well, considering the network transformation and adoption of 4G.” Mai added that Nubai plans to open its R&D center in India for deeper software customization and that it may acquire design firms in India to support local R&D.
Currently, Nubia’s focus is only on the online channel for its sales, and it is working with Amazon for this purpose. Going forward, it will launch its own e-commerce portal to sell devices in India, and it will set up experience stores.