Capri-Sun has entered the India market in partnership with Hyderabad-based company SDU Beverages.
“With the second largest population in the world, India’s beverage market opens up great potential for us. To establish Capri-Sun in India is a big challenge we know that …but we also are sure it offers unlimited potential,” Capri-Sun CEO Carsten Kaisig according to Business Line
“We have total annual retail sales volume $2 billion. The all-natural fruit drink for kids in available in four flavors, and in the first phase it will be available in top nine cities across the country. SDU Beverages MD Kishore Agarwal said: “We will be able to produce 2 million cases in our plant in Hyderabad which is expandable to 6 million.” We have made an investment $10 million in the first phase in this facility and are looking $20 to $40 million in annual sales in the coming years.”
