As cell phones have proliferated in India, so have the number of instances where owners forget to charge their devices or where the owner’s home has an extended power outage and is unable to charge the device. People have come up with hand cranked chargers, solar devices and more to fill the gap. Now Nokia is introducing a bicycle charger for the millions of Indian who may ride a bike to work or for work.
Pedal power drives system which comes with a charger, bottle dynamo and a phone holder which attaches to the handlebar of the bicycle. 10 minutes of bicycling gives 28 minutes of talk time.
The kit sell for about $32 and goes on the market this month.
Takeaway: Appropriate innovation is what causes Nokia to be the leader in India, despited any trouble they may have elsewhere. Take that Steve Jobs 🙂
