U.S. tourism is expecting a surge in visitors from India this summer. More visitors are projected from tier-2 cities, and new segments of tourists are expected to emerge such as students, millennials, and relatives of Indian residents in the U.S. expand the market.
Los Angeles Tourism and Convention Board president and CEO Adam Burke, traveled to India in Mid-March to present Indian travelers with information on new product and milestone celebrations in 2023 and beyond.
Burke is accompanied by LA Tourism’s chief marketing officer Don Skeoch, senior vice president, Global Tourism Development Kathryn Smits, senior vice president, Global Communications Chris Heywood, and regional director of India Seema Kadam.
The team met with key travel trade stakeholders, industry partners, and media to provide information on new tourism offerings in the city, an epicenter of America’s tourism & entertainment industry, as well as to discuss the upcoming activities planned for the year. With several milestone anniversaries, new openings, and infrastructure developments, Los Angeles Tourism is referring to 2023 and beyond as LA 2.0.
Burke said, “Beyond the long-standing connection between Bollywood and Hollywood as global leaders for cinema and the creative arts – Angelenos and Indians enjoy a shared love of sport, innovative cuisine, and spectacular natural beauty. With an exciting range of new activities and attractions, now is the perfect time to visit LA as we celebrate Hollywood’s Centennial throughout 2023. We look forward to rolling out the red carpet for our guests from India and providing unforgettable experiences you can’t find anywhere else.”
Los Angeles is ready to roll out the red carpet for Indian travelers in 2023. 130,000 Indians visited LA in 2019, adding $305 million in visitor spending to the local economy. It’s estimated that 110,000 Indian travelers will visit Los Angeles County in 2023, with full recovery to pre-pandemic levels anticipated in 2024.
