“We set a new March quarter record for India, where revenue grew by strong double digits,” Apple CEO Tim Cook said in his opening remarks as part of the earnings call. Chief Financial Officer Luca Maestri quantified the “strong double-digit” growth for India — over 20 percent.
Growth in India revenue is due to Apple’s aggressive marketing focus with discounts and cashback offers, especially on older iPhone models and products like the iPhone SE. More recently, the iPhone 7 and iPhone 7 Plus have been available at reduced prices as well, reports Gadgets 360.
“We continued to strengthen our local presence across the entire ecosystem, and we’re very optimistic about our future in this remarkable country with its very large, young, and tech-savvy population, fast-growing economy, and improving 4G network infrastructure,” Cook added.
Starting online stores is among Apple’s plans for India, while phased manufacturing is something that Apple may be already discussing with the government.