Economic Times reports that Apple crossed the $1 billion sales mark in its India operations for the first time per results filed with the Registrar of Companies. The company has more than doubled sales in India in the last two years, having posted a revenue of $500 million (Rs 3,057.79 crore) in FY13.
Apple started doing better after it changed its sales model to be more in sync with what the people in India expected. It appointed retail distributors to widen its network and stepped up advertising. It introduced buy back offers as well as payment via installments and started giving discounts. It is now the third-largest brand with 9 percent value share in the Indian market, after Samsung and Micromax according to Counterpoint Research.
