Tata Elxsi of India, which also runs a small a visual effects studio in Santa Monica, is to acquire a 51% stake in A Squared Entertainment, producer of the animated series “Secret Millionaire’s Club” Industry veteran Andy Heyward founded A Squared Entertainment with his wife, Amy Moynihan Heyward, in 2009.
I visited Tata Elxsi, Visual Controls Lab (VCL) in Bangalore in 2005 as they were getting ready to move it to Mumbai to be closer to India’s movie industry. Elxsi has a very strong presence in the Indian movie business which produces more titles each year than Hollywood does. They have had some activity in Los Angeles for almost ten years. The acquisition of A Squared is another indication of the growing collaboration between the two entertainment communities.
BTW, the Los Angeles Times mis-spelled the name of the second richest man in India, Anil Ambani in its news item about the acquisition. Ambani’s Reliance Entertainment co-owns Dreamworks Studios along with Steven Spielberg. They also mis-spelled the name of India’s largest city Mumbai. There is a big gap between the two cultures and that will keep my company busy for decades.
Last updated: December 26th, 2025
