With the launch of its Nutrilite Traditional Herbs Range, Amway India entered the Ayurvedic products space in the country. Ajay Khanna, category head – Nutrition and Wellness, Amway India, said the team worked on the product for close to a decade. The company partnered with local farmers to identify herbs and understand how to sustain their production since the herbs used are seasonal.
Anshu Budhraja, CEO, Amway India, said that the company expects a revenue of over $8 million from the traditional herbs range this year. The major growth drivers will be consumer preference for herbal products and lifestyle choices, he added.
The Nutrilite brand accounts for about 50 percent of Amway India’s total turnover. In 2017 the company registered a turnover of over 280 million (₹1,800 crore) and aims to close 2018 with $300 million. (₹2,000 crore)
