Amway India, the country’s largest consumer direct selling company, announced the launch of ‘Glister Herbals Toothpaste’, to mark its entry into the herbal oral care market. Amway is becoming an integral part of the flourishing $300 million herbal oral care segment in India.
Sundip Shah, chief marketing officer, Amway India, said, “The industry for herbal oral care products has grown significantly in recent years, fueled by consumers’ preference for herbal solutions and trust in their long-term benefits.”
Anisha Sharma, Head, Beauty & Personal Care, Amway India, added,”We are excited with the business opportunity offered by the market. In order to ensure nation-wide reach and to engage consumers, we are introducing digital activation across platforms and organizing dental camps in key markets.”
