Prior to launching its Prime Video Service in India, Amazon signed a deal with Bollywood banner T-Series for its upcoming films, including the Bollywood remake of Jon Favreau‘s Chef.
The Hollywood Reporter says that this is the second such deal struck by Amazon which is aiming to augment its local content library for its Prime Video Service. The “long-term content licensing partnership will make Prime Video India the exclusive subscription streaming home” for T-Series’ new releases whose films will stream on Prime Video before their television premiere in the country, “all within a few weeks of their theatrical release,” added Amazon Video India director and country head Nitesh Kripalani.
Last month Amazon signed a contract with Karan Johar’s Dharma Productions banner to broadcast its content on Prime Video. Dharma Productions CEO Apoorva Mehta said that “the time couldn’t be more right for us to mark our presence” on digital platforms and that partnering with Amazon “will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”
