According to Forbes, Amazon perceives the India e-commerce market as a whole to be an opportunity which will be measured in trillions of dollars, and that India will be its biggest market after the U.S. within a decade. (According to a Goldman Sachs report, the Indian e-commerce market will be $228 billion by 2030, and while this is a quarter of Amazon’s trillion dollar estimate, it still shows a huge potential for growth.)
Amazon is also focusing on the O2O (online-to-online) sector in India and in December it invested $23 million in Indian startup Housejoy, a company that offers on-demand home services such as home cleaning, plumbing, beauty, fitness, and laundry, among others.
India is witnessing a new era of O2O commerce which is predicted to be a bigger opportunity than e-commerce in India.
Last updated: December 26th, 2025
