Amazon India has secured the title sponsorship of India Fashion Week, a prestigious bi-annual event organized by the Fashion Design Council of India. India’s deep-pocketed e-commerce companies are increasingly snapping up title sponsorships of television shows, and fashion and sporting events to increase their visibility. Amazon will spend close to $16 million (100 crore rupees) for a multi-year association with the event which will now be called Amazon India Fashion Week. Amazon replaces Will Lifestyle, the clothing brand associated with the ITC cigarette line, “Wills.”
Backed by private equity money and foreing investment online companies have been spending big on advertising as more and more consumers across the country have started shopping online.
Economic Times reports that Amit Deshpande, director for seller’s services at Amazon, said in an interview last month that the U.S. e-commerce company has been building its fashion vendor base over the last one year and the company is currently in position to pitch its fashion offerings.
Last updated: December 26th, 2025
