Post

21st Century Fox's Hotstar Service in India Expands Portfolio

21st Century Fox's Hotstar Service in India Expands Portfolio

Ahead of its merger with Disney, 21st Century Fox‘s Hotstar service expands its portfolio in India with its first originals slate, taking on rivals Netflix, Amazon and other platforms. To date, Hotstar has largely drawn on its fully owned subsidiary Star India’s content library — from soaps to Bollywood movies. In sports, Star India has rights to major cricket properties, such as the ICC World Cup and the widely popular domestic Indian Premier League, which, with the country’s national obsession in cricket, have played a major role in boosting Hotstar’s viewership.

Star India managing director Sanjay Gupta says that Hotstar’s first slate of originals “is about telling stories across mass audiences and not a niche segment of 5 million to 10 million people, which is what most of the other [platforms] are doing.” The originals will be offered in seven languages covering mainstream Hindi and regional languages and are expected to roll out in the coming months.

 

Hotstar offers both an advertising video on demand and a paid service, and Gupta adds that the service is viewed by 150 million people in India every month, second only to YouTube.

Share

About Amritt

Who We Are

Small or big, your business will love our financial help and business consultations! We are happy when our clients are too… Actually, this is quite simple to achieve – because each time we help them in sorting out different accounting intricacies or save the day before filing the taxes, they are happy indeed! And so are we.   

We have over Twenty years of experience helping our clients succeed in India

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Blog
Page
Dictionary
Comparisons
Capabilities
India Business Guide
Services
Private
Speaking
Insights
White Papers
News
Newsletters
Clients
Case Studies
Companies In India
Webinars
Presentations
Industries