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100 Starwood Hotels in India by 2015

100 Starwood Hotels in India by 2015

Starwood Hotels & Resorts, the owner of Westin and Sheraton, is seeking to expand to 100 properties in India by the end of 2015.

While six of Starwood’s nine global brands — Westin, Le Meridien, Sheraton, Aloft, Four Points by Sheraton and The Luxury Collection in partnership with India’s  ITC Hotels — are already in India, two more — St Regis and W — will make an entry into the country next year. Element, the company’s extended-stay sustainable brand will be introduced to India in 2016-17.

“We already have 40 hotels across the country, which are managed and franchised by Starwood and have signed deals for 32 new hotels which are currently under development.” Dilip Puri, Managing Director – India & Regional Vice-President – South Asia, Starwood Hotels & Resorts, told Business Line.

Puri pointed out that Tier 2 and Tier 3 markets including Vishakapatnam, Coimbatore, Kochi, Dehra Dun, Jaipur, Ahmedabad and Chandigarh will be targets in the near future. Starwood has identified a new growth opportunity in converting existing hotels which have closed down around the country into Starwood brands along with the infrastructure partners. “We have converted four hotels, one each in Dehradun, Delhi, Ahmedabad and Bangalore into Four Points by Sheraton,” said Puri. The latest one launched in Bangalore last month is owned Desai Brothers Ltd and managed by Starwood.

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