United Spirits Limited, the India subsidiary of London-based Diageo, has launched Smirnoff Ice in India, the first time the vodka brand has entered the ready-to-drink segment in the country, Mint reported on Thursday. Ready-to-drink products are pre-mixed alcoholic beverages sold in a can or bottle. The company has two versions:...
Johnnie Walker Scotch Seeks 10% in India
As a result of the partnership with the largest spirits company in India, Diageo, the maker of Johnnie Walker Scotch and Smirnoff vodka is aiming to derive about ten per cent of its total business from the country according to Diageo’s Chief Executive Ivan Menezes. Diageo, the world’s largest distiller...