India is the largest consumer of whisky in the world and Scotch whisky has become less expensive in parts of India since the India-UK trade agreement took effect on July 15. Mint, called it the first price drop since the agreement and said prices fell 10% to 15% in states...
Johnnie Walker Scotch Seeks 10% in India
As a result of the partnership with the largest spirits company in India, Diageo, the maker of Johnnie Walker Scotch and Smirnoff vodka is aiming to derive about ten per cent of its total business from the country according to Diageo’s Chief Executive Ivan Menezes. Diageo, the world’s largest distiller...