Prime Minister Narendra Modi inaugurated Samsung India’s new mobile handset manufacturing facility at Noida, in the northern state of Uttar Pradesh on Monday, July 9, 2018. Accompanied by senior members of his cabinet, officials, as well as industry captains, South Korean President Moon Jae-in marked his first ever state visit to India. He...
Samsung Initiates New Marketing Strategy in India
Samsung India will focus on a county-level business strategy for its consumer electronics business, said vice president of marketing for consumer electronics, Rajeev Bhutani. The plan includes rolling out value-for-money models across entry-to-mid segments, expanding branches from 35 to 47, and a separate investment plan for market development. The company...