Samsung Initiates New Marketing Strategy in India

Samsung India will focus on a county-level business strategy for its consumer electronics business, said vice president of marketing for consumer electronics,  Rajeev Bhutani. The plan includes rolling out value-for-money models across entry-to-mid segments, expanding branches from 35 to 47, and a separate investment plan for market development. The company...

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Blog
Page
Dictionary
Comparisons
Capabilities
India Business Guide
Services
Private
Speaking
Insights
White Papers
News
Newsletters
Clients
Case Studies
Companies In India
Webinars
Presentations
Industries