Nielsen, the audience measurement company in New York City, says India now drives 75% of its global innovation. The Daily Sun, cites the company's chief technology officer, Anil Goel, on how Nielsen uses its teams in India. Nielsen has more than 5,000 employees in India, roughly half its worldwide workforce....
Personal Care Products Trump Food in Indian Retail Stores
Indians are more likely to find more personal care products than food in a store these days. Data from market research firm Nielsen discloses that on the list of the top five CPG (FMCG in India) product categories, only biscuits find a place. Shampoos occupy the first place with maximum...