Mattel and Scholastic India, the India arm of children's publisher Scholastic Inc., have agreed to a publishing and distribution partnership that will put Barbie, Hot Wheels, Monster High and Masters of the Universe characters into books sold across India. The deal, announced this week, was arranged by Dream Theatre, Mattel's...
India’s Rising Popularity in the U.S. Market
India's influence in the U.S. market is experiencing significant growth, as evidenced by both consumer trends and business developments. The recent launch of Mattel's Diwali Barbie, which sold out within a day, exemplifies the growing American interest in Indian culture. Major retailers such as Target, Walmart, and Costco are expanding...