Derry Township, PA-based Hershey Company, launches the premium, ‘Better for You’ product line of Sofit Protein Cookies in India. The launch of this new product is part of Hershey’s plan to invest $50 million in India. Sofit is a market leader of soy milk in the country, and in the last...
Hershey Test Markets India's Soya Brand 'Sofit' in U.S.
Pennsylvania-based Hershey acquired the Sofit brand after buying out India's Godrej Group from its joint venture, Godrej Hershey Ltd., in 2012. And now, Hershey plans to introduce Sofit, (a brand synonymous with soya milk, since it was first introduced in the year 2004 by Godrej Hershey Ltd.) in the U.S....
Hershey Considers India “Key for Continued Growth”
Global confectionery major Hershey has seen a strong quarter of growth in India, and says it is committed to investing in this emerging market. Mydigitalfc.com reports that Hershey India, a subsidiary of The Hershey Company, operates both its confectionery and beverage lines from regional sales offices in Mumbai, Delhi, Chennai...