A joint study by Google and KPMG titled Impact of internet and digitization on Small and Medium Businesses in India pointed out that 32% of digital businesses cater to customers outside their city, and employ five times as many people as do businesses that are offline; and profits of digitally...
Google Delivers the Internet on Bicycles in India
Alphabet Inc unit Google has partnered with India's Tata Trusts in launching "Internet Saathi" (Internet partner) to empower women and their communities in rural India by enabling them to use the Internet and benefit from it in their daily lives. The joint initiative is aimed at bridging the technology gender...
Social Media Adversiting Leads India Digital Marketing
An analysis of digital marketing tools used for brand marketing in India revealed that Social Media Marketing was the most popular. 88% of marketers in India, preferred this method, as compared to 71% that opted for Search Engine Optimization. 57% respondents chose content marketing via blogs, while e-mailers, landing pages,...
In India, a Financial Technology Revolution in the Offing
The Economic Times shares a report released by the Boston Consulting Group and Google, according to which by 2020 digital payments in India will touch $500 billion. In the next five years, the payments landscape will change in India: The Unified Payments Interface which allows customers to link all their...
Google to Train 2 Million Developers in India
With its vision to help make India a global hub of high-quality mobile developers, Google is working on an Android Skilling program in India that aims to train two million mobile developers. The Washington Post reports that the course curriculum will be available free across hundreds of public and private universities...
Google Launches Wi-Fi at Mumbai Central Train Station
In hopes of boosting its role in the Indian market, Google is offering free high-speed internet access for railway stations in India, starting with Mumbai Central station, the first of 400 stations the company plans to eventually reach with the service says Canadian Business. For the project, Google’s Access &...