With increasing demand for traditional medicines in the domestic and global market, India's federal Ministry of Ayush (f0r alternative medicines) and the country's premier research agency, Council of Scientific and Industrial Research (CSIR), signed a Memorandum of Understanding to boost prospects of Indian herbal products in the global market. Under...
India's Beauty Market Surges
Replete with opportunities for both home-grown and international cosmetic companies, India's beauty market is experiencing a major boom. Currently valued at $6.5 billion, the market is projected to top $35 billion by 2035. Other positives for India's beauty market: it has a growth rate of 15-20% a year it's expanding...
Amway Launches Products with India's Traditional Herbs
With the launch of its Nutrilite Traditional Herbs Range, Amway India entered the Ayurvedic products space in the country. Ajay Khanna, category head - Nutrition and Wellness, Amway India, said the team worked on the product for close to a decade. The company partnered with local farmers to identify herbs...
A Primer on India's Traditional Color Cosmetics
References of the use of cosmetics in India is found in Charaka-samhita, a comprehensive text on ancient Indian medicine credited to Charaka, a practitioner of the traditional system of Indian medicine known as Ayurveda. Charaka is thought to have flourished sometime between the 2nd century bce and the 2nd century ce....