Michigan-based Amway's subsidiary Amway India launched its premium cookware 'Amway Queen' brand, in India, targeting $16 million in revenues from this new category of sales. The premium cookware segment in India is about $37 million and grows 35% annually. Amway India CEO, Anshu Budhraja, quoted research that indicated a latent...
Amway India Nudges Government to Draft Norms for Direct Selling
Amway India’s business volume has been flat over the last two years owing to a dearth of regulations for the direct selling business industry in India. The company is trying to dispel the government’s misconception that its sales are based on a ‘pyramid’ model, reports the Times of India. Samir...