The Netherlands-headquartered Randstad Group released its Employer Brand Research 2017 the world’s largest public opinion survey on employer branding. In India this year, the research captured the views of 3,500 respondents. According to the survey results, Google India, has been named as India’s most ‘attractive employer brand’, followed by Mercedes–Benz...
Facing its Rivals' Merger, Amazon India Recommits
In an interview with MoneyControl over Amazon's India strategy to counter a possible merger between India's largest e-commerce company Flipkart, and its rival Snapdeal, Amazon's India chief Amit Agarwal said, "... no matter what happens, even after 20 years, customers will want great selection, great product and fast delivery. So...
Amazon, Netflix Buy Indian Content
Netflix and Amazon have each set aside about $300 million for acquiring content to attract subscribers in India. A comparison between the two companies shows that in India, Amazon Prime Video has an early lead over Netflix, with 9.5 million active subscribers since its launch in December, while Netflix has...
India's Central Bank Approves Amazon e-Wallet
Amazon India received the Reserve Bank of India’s approval to launch its own digital wallet in India. This will give the American online retail giant a slice of India’s fast-growing digital payments business pie. Amazon will now be able to take on Paytm (an acronym for "pay through mobile") and...
Amazon Expands Prime Video in India
Having launched its Prime Video at a lower price than Netflix, Amazon India is now consolidating partnerships to expand its user base in the country. It recently partnered with Vodafone, which, after its merger with Idea Cellular in a $23 million deal, is the biggest telecom company in the country...
Amazon Brings its Startup Program to India
Amazon brings its global startup program Launchpad to India. The India Launchpad portal has products from over 400 startups, of whom 25 are India-based. The company has partnered with trade body Nasscom, the Government of Maharashtra, the Indian Angels network, and venture capitalists to help startups on policy and financial...