Amazon Has Localized Five Marketing Strategies for India

Aware that India's challenging e-commerce market should be worth $127 billion in 2025, up from $11.2 billion last year, Seattle, Washington-based Amazon is doing things differently in India, reports the Wall Street Journal. Allowing cash-on-delivery payments: Due to consumers' fear of online fraud coupled with the fact that the majority...

Amazon Exploring Growth Opportunities in India

Amazon India is avidly looking for future avenues of growth. Having committed to  investing  $3 billion into India , Amazon is now planning to convert its subsidiary Junglee into a platform for buying and selling second hand products. A study by the Associated Chambers of Commerce of India found that...

Amazon Focuses on India for e-Commerce Growth

With benefits such as two-day free shipping, free video and music streaming, and a heads up on instant deals, Amazon Prime members drive revenues for the company, and Amazon is looking to replicate the same model in India, which it considers to be a region of huge opportunity. Forbes reports that...

Amazon India to Launch 6 New Fulfillment Centers

Amazon India has invested in six new fulfillment centers that will be  located in the cities of  Chennai, Coimbatore, Delhi, Jaipur and Mumbai, in anticipation of business in the upcoming festive season (late August to November). This move takes Amazon's footprint across ten states. Fulfillment by Amazon offers services to help businesses...

Online Retailing in India Gathers Steam

The Economist reports that in the next 15 years India will see more people come online than any other country. Last year e-commerce sales were about $16 billion; by 2020, according to Morgan Stanley, a bank, the online retail market could be more than seven times larger. Such sales are...

Amazon India Localizes

With increasing awareness, and Internet penetration in India, e-commerce is blooming. Currently, Amazon India has launched bookstores in Hindi, Kannada and Tamil – three regional languages in India. The Hindi bookstore was launched in April 2014 with over 23,000 titles. It offers a vast selection of genres ranging from literature,...

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