Rather than set up business in India, some multinational consumer products companies have considered the country to be too unfamiliar and too remote. It is time to discard this notion. The Indian market, especially in consumer packaged goods (CPG), is fast-paced and growing. This article will address key market drivers along with the main trends based on news as well as our own insights into the current changes in India. Our purpose is to enable better understanding of the opportunities as well as problems that are unique to India, and to dispose of a few inaccurate misconceptions..
Article by Amritt’s Gunjan Bagla in HAPPI Magazine published on August 2, 2013.
Last updated: July 9th, 2024
