Madden NYC, the accessible fashion brand from Steve Madden, made its debut in India today, launching with a women’s footwear collection available online and at select retailers across the country, according to a news release by the company
The debut collection includes everyday sneakers and effortless slides to statement heels and elevated essentials. Featuring metallic finishes, woven textures, denim details, animal prints and playful pops of color, Madden NYC delivers fashion-forward style at an accessible price point of ₹5,000-₹7,000. “The Indian fashion consumer is increasingly looking for brands that combine global relevance with accessible style. Madden NYC fills an exciting whitespace in the market with its fashion-forward aesthetic, strong value proposition and broad appeal. We are confident the brand will resonate with a new generation of consumers and establish a strong presence across both digital and physical retail in India,” according to Sumeet Yadav, Head – Reliance Brands Limited.
