Abu Dhabi-based Lulu Group is preparing to enter the Indian e-commerce market by Q1 2026. Rather than launching a proprietary platform, the company intends to partner with established Indian online marketplaces to sell its hypermarket products, specifically focusing on groceries and household essentials.
Beyond digital sales, the group is deepening its roots in India’s supply chain:
Increased Sourcing: Currently, Lulu Group sources approximately over $1 billion worth of goods from India annually, representing roughly 27% of its total imports. Chairman MA Yusuff Ali plans to increase this share to 35% over the next two years.
MA Yusuff Ali Chairman and Managing Director of Lulu Group Strategic Sourcing Hub: India is increasingly serving as a primary sourcing base for Lulu’s global markets, including the Gulf region, to mitigate risks associated with global geopolitical uncertainty.
Diverse Product Range: The group operates over 30 processing centers in India, procuring agricultural produce, processed foods, textiles, and FMCG goods.
Major Investment: These initiatives are part of a broader $1 billion three-year investment strategy focused on retail expansion, logistics, and food processing technology within India.
