Apple achieved arevenue record in India during the September quarter, contributing to its best quarterly worldwide sales of $102.5 billion. This marks the 14th consecutive record quarter for the company in India, in which it sold more iPhones in India than before—marking a steady rise in line with two new retail outlets and expansion of manufacturing plans in India.
Key Driver: Strong demand for the iPhone 17 was a major factor in the record results. The iPhone 17 has become Apple’s most-sold new smartphone ever, both in India and globally, since its September 19 launch.
Market Context: Apple’s success is notable given its premium pricing, with iPhones selling at roughly three times the average price of a smartphone in India.
CEO Comments: CEO Tim Cook confirmed the record, noting that the company set an all-time revenue record in India and expects the momentum to continue.
Supply Challenges: Despite the record demand, Cook admitted that supply constraints are an issue, stating that sales of the iPhone 17 (both entry-level and Pro models) are facing worldwide shortages, aligning with feedback from Indian retailers.
Future Outlook: Market tracker IDC India projects Apple is on track to sell 15.5 million iPhones in India in 2025, representing a nearly 25% year-on-year increase. This contrasts with an expected 4% decline in overall smartphone shipments in India over five years.
Last updated: December 26th, 2025
